Coke has come up with the new theme for their ads this summer. The ads are based on theme Jashn mana Le.
The first ad in this series features Hrithik Roshan showing how a bottle of Coca-Cola transforms every moment into a celebration. It has few young guys and girls looking for food in the night and finding that all shops are closed. Hrithik opens a bottle of coke and everything comes to life with some great food. The background music is catchy and Lyrics are apt. The lyrics are something like this -
गजब की शाम है यारों, मिले है हम मतवाले,
वक्त ये कहा रुकता है, आज हम जशन मना ले!
Certainly reminds me of spicy Anda Bhurji and Coke at Shivajinagar station. With following ads in the series expected to feature aamir khan, I can't wait to see them.
The war of ads between Coke and pepsi has really improved the quality of ads and people enjoy them rather than thinking it as annoying break in the middle of a serial or movie. The Pepsi ads are full of cricket and bollywood stars with Sachin and SRK wooing the people. On the other hand, coke ads are theme based and with some story around it. Their previous ad campaigns Thanda matlab coca-cola and Paanch had become a huge success and certainly would have helped their sales.
Being a loyal Coke fan, watching these brilliant ads with coke in hand is a great joy.
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