After coming back to Des, the inevitable thing is to get a cellphone connection. In Mangalore, it is a choice between Airtel or Hutch (oops Vodafone). Both have almost same rates, plans, connectivity and bad customer service. Very little to choose between them.
Bu I have stuck to Hutch (really difficult to call it Vodafone) since the day I came to Mangalore. The attractive thing about it is their logo, ads and overall marketing. The Hutch logo which was orange and black earlier was changed to pink and blue. The Vodafone logo in red and silver looks just as good.
The ads are just amazing. The hutch ads with tag line "Wherever you go, our network follows" were brilliantly portrayed by a kid and a cute dog. The dog follows the kid wherever he goes with background jingle of "You and I in this beautiful world. Raindrops, Sunshine, in this beautiful world!"
This summer they have come up with another theme to advertise their customer service. This time it features a girl and the dog. The dog helps girl in catching fish, finding her socks and running behind her school-bus with her necktie. Beautiful way of showing that they care about their customers. The jingle is composed by someone for vodafone and has great lyrics -
"Everyday I want to fly, stay by my side,
Everyday I want to dream, stay by my side,
Every morning I wish I could just play,
Wish the mornings would just stay!"
Watch the video below and more ads on Vodafone
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